Ads
Amazon Ads Academy 6 records Verified
I plan media that moves revenue. This page is the report.
I’m Evan Bean, a paid media and eCommerce media strategist in the Kansas City metro. This page works like a campaign dashboard: every number on it is real, and the campaign is me.
Open to paid media, retail media, and eCommerce media strategy roles in the Kansas City metro.
- Candidate
- Evan Bean
- Objective
- Senior paid media, eCommerce strategy
- Markets
- Amazon Ads, DSP, retail media
- Flight
- 2017 to present
- Status
- In market
01 Topline
The numbers, first.
I make media budgets answer for themselves. Four numbers from media I planned, bought, or led.
H1 revenue, YoY
+226%
A luxury home and beauty brand grew first-half revenue 226% year over year on the eCommerce media plan I ran at Podean, with RoAS up 63% in the same half.
Annual budgets led
$25MM+
I led the six-person team at Channel Bakers running $25MM+ in collective annual budgets across 20+ brands.
Amazon DSP sales, YoY
+50%
Sales on Amazon DSP rose 50% year over year at Channel Bakers, and RoAS rose 23% over the same period.
eCommerce revenue, YoY
+267%
A retail client’s eCommerce revenue rose 267% in 2020 on plans I built at True Media, while in-store revenue rose 338% the same year.
02 Rationale
Who is running this campaign.
I’ve planned and bought paid media since 2017, agency side the whole way: client strategy at True Media, Amazon accounts at Channel Bakers from 2021 to 2024, and most recently eCommerce media at Podean. eCommerce media strategy is the lane I chose on purpose. The feedback loop is fast and the numbers are honest.
Most of my work lives in the Amazon ecosystem: Amazon Sponsored Ads, programmatic buying on Amazon DSP, and Amazon Marketing Cloud for the measurement questions a standard dashboard can’t answer. I build full-funnel plans where retail media and brand media pull in the same direction, then manage them like budgets with my name on them. At Channel Bakers I led a team of six across 20+ brands, and the habit of explaining every dollar stuck.
I’m a University of Missouri-Columbia journalism grad, Bachelor of Journalism in Strategic Communications, class of 2016. Journalism taught me to lead with the fact. Planning taught me the fact should be a number. Off the clock I build software with AI tooling. That gets its own section below, because it changes what one media person can get done in a week.
03 Flighting
Where the campaign has run, 2017 to present.
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Founder, Sleetcrash
2025 to present In flight
I take software from idea to public release with AI tooling and no development team; the work is detailed in Owned and Operated below.
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Manager, eCommerce Media, Podean
2024 to 2025
Ran eCommerce media strategy for a luxury home and beauty brand: H1 revenue up 226% year over year, RoAS up 63%.
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Amazon Account Executive II, Channel Bakers
2021 to 2024
Led a team of six managing 20+ brands and $25MM+ in collective annual budgets; Amazon DSP sales rose 50% year over year with RoAS up 23%.
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Account Planner / Client Strategist, True Media
2017 to 2021
Planned full-funnel media as an account planner and client strategist; a retail client’s eCommerce revenue rose 267% in 2020 while in-store revenue rose 338%.
“I highly recommend Evan to any role as he has the track record of CRUSHING it on multiple enterprise level accounts.
…he was able to successfully mentor me and a few others on everything retail media and beyond.”
04 Verification Credentials, checked.
Brand Safety
The credentials behind the campaign, verified before flight: fourteen certifications on file, and every record opens the certificate itself.
AI
Anthropic Academy 8 records Verified
AI Fluency
Claude
Claude Code
Codes verify independently at verify.skilljar.com
| Credential | Issuer | Status |
|---|---|---|
| Bachelor of Journalism, Strategic Communications, 2016 | University of Missouri-Columbia | Confirmed |
| Better Together Award, 2022 | Channel Bakers | Confirmed |
05 R&D Off-hours product work, reported as business outcomes.
Owned and Operated
I never trained as a developer, and I founded Sleetcrash in 2025 anyway. I take software from idea to public release on my own, directing AI tooling the way I’d run a campaign: a tight brief, fast feedback loops, and a launch date that holds. No engineering team, no agency, no waiting on technical resources.
Here is why that belongs on a media team. Agentic workflows get the same treatment as any channel on my plan: scoped, supervised, and cut when the return isn’t there. I point them at the unglamorous middle of the job: reporting that assembles itself, pacing checks that flag problems early, analysis drafts ready before the status call. The evidence ships.
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MacMD
ShippedA free macOS markdown editor, shipped and public. One marketer, AI tooling, a finished product anyone can download today. github.com/sleetcrash/MacMD
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Aratus
In flightAn iOS reading companion app, in progress. The same approach carried into a consumer product.
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evanjbean.com
LiveThis site: hand-built, no trackers, no template. Exhibit A.
06 Respond The campaign is in market.
The Ask
Every campaign report ends with a recommendation, and this one is simple: if you’re hiring in paid media, retail media, or eCommerce media strategy, send the brief. I’m in the Kansas City metro, I reply quickly, and I’ll show up with questions about your accounts. Ask me about any number on this page.
EmailLinkedInResume (PDF)Kansas City Metro